3. If you ran Seven & i Holdings, would you be concerned about how factors such as...

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3. If you ran Seven & i Holdings, would you be concerned about how factors such as the political and competitive environments might affect your brand’s equity in Indonesia? How would you assess potential franchisees?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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