3. Name and briefly describe each of the four psychological factors that affect consumer behavior. Which one
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3. Name and briefly describe each of the four psychological factors that affect consumer behavior.
Which one do you think is most likely to influence you when deciding on
(a) where to go for a holiday after graduation and
(b) picking a restaurant for dinner? (AACSB: Written and Oral communication, Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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