3. What is idea generation? List and explain the sources of new product ideas. (AACSB: Written and...
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3. What is idea generation? List and explain the sources of new product ideas. (AACSB: Written and Oral Communication; Reflective Thinking)
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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