3. What three questions need to be answered when a researcher designs a sample? When would a...

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3. What three questions need to be answered when a researcher designs a sample? When would a marketing researcher use a nonprobability sample? What is the weakness of nonprobability samples relative to probability samples? (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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