3. Why would consumers still patronize Miniso or Mumuso if they felt they have been misled into...

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3. Why would consumers still patronize Miniso or Mumuso if they felt they have been misled into believing that it is a Japanese or Korean discount store? Do you think that by continuing to buy from Miniso because its value proposition appeals to them, consumers are unwittingly encouraging copycats?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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