3. Why would consumers still patronize Miniso or Mumuso if they felt they have been misled into...
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3. Why would consumers still patronize Miniso or Mumuso if they felt they have been misled into believing that it is a Japanese or Korean discount store? Do you think that by continuing to buy from Miniso because its value proposition appeals to them, consumers are unwittingly encouraging copycats?
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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