4. Define price elasticity and discuss why it is important for marketers to understand this concept. (AACSB:
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4. Define price elasticity and discuss why it is important for marketers to understand this concept. (AACSB:
Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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