4. Discuss the concept of customer satisfaction. How do customer relationship management and customerperceived value affect customer

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4. Discuss the concept of customer satisfaction. How do customer relationship management and customerperceived value affect customer satisfaction? (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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