4. List the participants in the business buying process. What factors influence the buying decision? Discuss the
Question:
4. List the participants in the business buying process.
What factors influence the buying decision? Discuss the major influences on business buyers. (AACSB:
Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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