5 Conduct an online search of lip balm products and compare the price of a Carmex product...

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5 Conduct an online search of lip balm products and

compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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