5 Suppose executives estimate that the unit variable cost for their DVD recorder is $100, the fixed...

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5 Suppose executives estimate that the unit variable cost

for their DVD recorder is $100, the fixed cost related to the product is $10 million annually, and the target volume for next year is 100,000 recorders. What sales price will be necessary to achieve a target profit of $1 million?


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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