5. What is sales promotion? Discuss its growth as a short-term consumer promotion tool. (AACSB: Written and
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5. What is sales promotion? Discuss its growth as a short-term consumer promotion tool. (AACSB:
Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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