6. Explain the four choices a company has when developing brands, and illustrate each with an example.

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6. Explain the four choices a company has when developing brands, and illustrate each with an example. (AACSB: Written and Oral Communication;

Reflective Thinking)

Critical Thinking Exercises

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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