6. What is a value proposition? Discuss the five winning value propositions on which a company might
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6. What is a value proposition? Discuss the five winning value propositions on which a company might position its products and give an example of each.
(AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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