8 El texto indica que el marketing interno es necesario para que un programa de marketing exitoso...
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8 El texto indica que el marketing interno es necesario para que un programa de marketing exitoso pueda dirigirse a los consumidores.
¿Por qué esto es en particular cierto para las organizaciones de servicios ?
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Related Book For 
Marketing
ISBN: 9781259573545
13th Edition
Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R
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