A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as

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A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and management.

Who are the target market customers (students) for these courses?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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