A local health club is running a promotional campaign that promises you can lose an inch a

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A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communication gap? What should the club do to avoid a service failure?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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