A marketing channel is an interdependent set of entities: They need each other. Why, then, is conflict

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A marketing channel is an interdependent set of entities: They need each other. Why, then, is conflict a normal state in channels? Why does vertical integration fail to elim- inate conflict completely?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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