A number of companies seem to cycle in and out of vertical integration. For example, Apple Computers
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A number of companies seem to cycle in and out of vertical integration. For example, Apple Computers moves in and out of having its own store network versus relying on third parties. What might be behind evelical vertical interation?
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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