A recent analysis of top salespeople suggested salespeople who are driven by a strong sense of customerrelated

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A recent analysis of top salespeople suggested salespeople who are driven by a strong sense of customerrelated purpose outsell salespeople who are focused on sales and money goals. The insurance companies are using such purpose-related pitches in recruiting the pharmaceutical salespeople. What other characteristics should the insurance companies look for in their recruits? (AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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