A retailer may display a product for an odd price, such as $4.99. Certainly, $4.99 is perceived
Question:
❺ A retailer may display a product for an odd price, such as $4.99. Certainly,
$4.99 is perceived to be under $5, even though we know that no change is given when $5 is paid. Why are such odd prices employed by retailers?
(Learning Objective 5) (AACSB: Reflective Thinking)
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Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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