A small online retailer sells high-quality organic childrens clothing made in New Zealand to customers in Asia.
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❶ A small online retailer sells high-quality organic children’s clothing made in New Zealand to customers in Asia. Identify the microenvironments and macroenvironments for this business. What are the main issues that the company should monitor closely over the next decade? (Learning Objective 1) (AACSB: Communication; Application of Knowledge)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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