(a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why...

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(a) What initial promotional plan directed to consumers in the target market did Callaway use?

(b) Why did this make sense to Callaway and her team when Warm Delights was launched?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 09:00 AM

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(a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why...

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Marketing

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