According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For

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According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For example, the Pillsbury Doughboy scored 10 (highest on the scale) and LeBron James scored

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Aug 08, 2024 11:00 AM

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According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For

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Marketing An Introduction

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