Adding value through customer interaction. Do you agree or disagree that Australasian marketing organisations seem to be

❹ Adding value through customer interaction. Do you agree or disagree that Australasian marketing organisations seem to be less willing than their overseas counterparts to interact with customers on an online oneto-

one basis? What evidence are you using to support your contentions?

(Learning Objectives 4 and 5) (AACSB: Communication; Use of IT; Diverse and Multicultural Environments; Analytical Thinking)