An industrial supply house carries only a single brand of a grease-cutting compound used to clean the

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An industrial supply house carries only a single brand of a grease-cutting compound used to clean the concrete floors of factories. That brand is prominent and is well viewed by the clientele. What are all the possible reasons why the distributor would carry only one brand? Is this normal behavior? What do you expect the distributor's relationship with the manufacturer of this brand to be like? What would you expect is this manufacturer's degree of intensity of coverage in this distributor's market area?? 6589

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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