Apple also offered a 32GB version of the iPhone 4 at a price of $299. Variable costs
Question:
Apple also offered a 32GB version of the iPhone 4 at a price of $299. Variable costs for that version were $250.
Besides its higher price, explain why Apple would encourage customers to purchase the 32GB over the 16GB version.
(AACSB: Communication; Analytic Reasoning; Refl ective Reasoning)
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