Apple also offered a 32GB version of the iPhone 4 at a price of $299. Variable costs

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Apple also offered a 32GB version of the iPhone 4 at a price of $299. Variable costs for that version were $250.

Besides its higher price, explain why Apple would encourage customers to purchase the 32GB over the 16GB version.

(AACSB: Communication; Analytic Reasoning; Refl ective Reasoning)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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