Are there clear rules in your country concerning blogvertorials, such as the U.S. Federal Trade Commissions disclosure
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Are there clear rules in your country concerning blogvertorials, such as the U.S. Federal Trade Commission’s disclosure rules on using social media for the promotion of products and services? If yes, can the rules help in controlling blogvertorials written in other countries? What sanctions should be imposed on those who promote blogvertorials without calling them so? (AACSB: Communication; Reflective Thinking) p-635
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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