As a student, you will likely be invited to events with different dress codes and will need to dress appropriately. For example, different business occasions require different attire. Consider the differences between dressing for a business casual event (e.g., museum visit) and a business formal event (e.g., dinner with firm representatives after a career fair). How would the buyer decision process for a student preparing for an event with business casual attire differ from that of a student preparing for an event with business formal attire? How would you use this knowledge to develop an advertising plan for a clothing retailer, such as Banana Republic or Macy’s, targeting young professionals?