As part of building its brand, Chobani opened a unique retail store in New York City: Chobani

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As part of building its brand, Chobani opened a unique retail store in New York City: Chobani SoHo. Why did Chobani do this?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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