Assume General Mills has to decide how to invest millions of dollars to try to expand its

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Assume General Mills has to decide how to invest millions of dollars to try to expand its dessert and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 05:00 AM

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Assume General Mills has to decide how to invest millions of dollars to try to expand its

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Marketing

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