Based on the case information and what you know about consumer electronics, conduct an environmental scan for

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Based on the case information and what you know about consumer electronics, conduct an environmental scan for Geek Squad to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence Geek Squad in the near future.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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