BMW recently introduced an updated model of its sports activity vehicle, the X6, to compete with other

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BMW recently introduced an updated model of its sports activity vehicle, the X6, to compete with other popular crossover vehicles such as the Mercedes-Benz GLE. Design a direct marketing program to generate

(a) leads,

(b) traffic in dealerships, and

(c) direct orders.

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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Question Posted: Jun 14, 2024 01:00 AM

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BMW recently introduced an updated model of its sports activity vehicle, the X6, to compete with other

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Marketing The Core

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