Briefl y describe the fi ve stages of the product life cycle. Identify a product class, form,

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Briefl y describe the fi ve stages of the product life cycle.

Identify a product class, form, or brand that is in each stage.

(AACSB: Communication; Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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