Briefly discuss a business buyers straight rebuy and modified rebuy strategies. What are the similarities and differences?
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Briefly discuss a business buyer’s straight rebuy and modified rebuy strategies. What are the similarities and differences? When might it be beneficial to use one approach over the other? (AACSB: Written and Oral Communication, Reflective Thinking) p-635
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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