Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In

❸ Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behaviour and communication.

Include a map showing the location of the country, as well as a description of its demographics, culture and economic history. (Learning Objective 4)

(AACSB: Communication; Diverse and Multicultural Work Environments;

Use of IT; Teamwork)