Calculate both the overall CPM and the CPM for the 18-to-49 demographic for each show. Refer to
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Calculate both the overall CPM and the CPM for the 18-to-49 demographic for each show. Refer to the “Selecting Specific Media Vehicles” section of
“Selecting Advertising Media” in the chapter to learn how to do this calculation. Which programs are the most efficient media buys for advertisers? (AACSB:
Analytical Reasoning; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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