Calculate marketing return on sales (or marketing ROS) and marketing return on investment (or marketing ROI) for

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Calculate marketing return on sales (or marketing ROS) and marketing return on investment (or marketing ROI) for both companies as described in Appendix 3 . (AACSB: Communication;

Analytic Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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