Calculate the scores for 24/7 Fitness and Peak Fitness. Which fitness center would this consumer likely choose?

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Calculate the scores for 24/7 Fitness and Peak Fitness.

Which fitness center would this consumer likely choose? (AACSB: Communication; Analytic Reasoning) p-635

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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