Camel is not the only Amazon tracking or online price tracking application. Find and describe an example

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Camel is not the only Amazon tracking or online price tracking application. Find and describe an example of another online price tracking tool for consumers.

Got your eye on a new Fitbit Alta Smart Fitness Activity Tracker? Well, you better not purchase it in December—that’s when the price was highest on Amazon.com ($129 versus $69 in March). Most consumers know that prices fluctuate throughout the year, but did you know they even fluctuate hourly? You probably can’t keep up with that, but there’s an app that can. The Camelizer (aka Camelcamelcamel) is a tool that tracks Amazon’s prices for consumers and sends alerts when a price hits the sweet spot. This app allows users to import entire Amazon wish lists and to set desired price levels at which emails or tweets are sent to inform them of the prices. All of this is free. Camel makes its money from an unlikely partner—Amazon—which funnels price data directly to Camel. Camel is a member of Amazon’s Affiliate program, kicking back 8.5 percent of sales for each customer Camel refers. It would seem that Amazon would want customers to buy when prices are higher, not lower. But the online behemoth sees this as a way to keep the bargain hunters happy while realizing more profitability from less price-sensitive customers. This is an improvement over Amazon’s earlier pricing tactics, which charged different customers different prices based on their buying behavior.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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