Can an organization focus on both consumerism and environmentalism at the same time? Explain. (AACSB: Communication; Refl

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Can an organization focus on both consumerism and environmentalism at the same time? Explain. (AACSB: Communication;

Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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