Cause-related marketing has grown considerably over the past ten years. Visit www.causemarketingforum.com to learn about companies that
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Cause-related marketing has grown considerably over the past ten years. Visit www.causemarketingforum.com to learn about companies that have won Halo Awards for outstanding cause-related marketing programs. Present an award- winning case study to your class. (AACSB: Communication;
Use of IT)
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