Change management. A number of enterprises large (HIH Insurance), medium (One.Tel, Impulse Airlines, Ansett Airlines) and

❻ Change management. A number of enterprises – large (HIH Insurance), medium (One.Tel, Impulse Airlines, Ansett Airlines) and small – have achieved notoriety by their spectacular failures. There seems to be a number of reasons, including systems failure and management failure. Using such sources as the financial press and magazines, identify how marketing may or may not contribute to such failures and to other difficulties that businesses are experiencing. (Learning Objective 5) (AACSB: Communication; Reflective Thinking)