Coercion is just a negative reward. It's all reward power. Power all comes down to one question:

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"Coercion is just a negative reward. It's all reward power. Power all comes down to one question: Where's the money?" Debate this statement.

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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