Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential

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Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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