Consider the Audi scenario above and put yourself in the role of the Audi liaison (the factory
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Consider the Audi scenario above and put yourself in the role of the Audi liaison (the factory rep). What influence strategies would you use, and why? Now put yourself in the position of the factory rep's supervisor. What kind of person would you hire for this position? How would you supervise and compensate your rep?
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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