Consumers often ask workers in supermarkets where something is located, only to learn the worker is a

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Consumers often ask workers in supermarkets

where something is located, only to learn the worker

is a vendor stacking and straightening his or her

company’s products on the store shelves. These

manufacturer’s sales representatives benefit retailers

by .

a. educating them

b. giving them advice

c. saving them time and money

d. adding product lines

e. increasing marketing costs to the seller

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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