Create an idea for a local group-buying promotional service based on Groupon’s model as a class project or as a fundraiser for a student organization at your school. Students will be the target market of this digital deal Web site. Develop a sales plan to recruit local businesses to offer deals as well as the promotion plan to attract students to the Web site.

Present your plans to the class. (AACSB: Communication;

Refl ective Thinking)

 LO.1