Create an outline for a marketing-focused public relations campaign to run alongside the Parenting Unfiltered advertising campaign. What would the public relations campaign encompass? How would it complement the advertising campaign?

Plum Organics, an organic baby food brand, recently created a video-led campaign called Parenting Unfiltered that celebrated the messiness and complications associated with parenting. The campaign did not feature a product; it was a lifestyle campaign designed to get parents talking to each other and engaging with the brand. It showed videos of real parents having real, unfiltered moments (for example, a goldfish funeral) and partnered with influential parents who engaged consumers on a variety of platforms using #ParentingUnfiltered. Plum launched a multi-platform social campaign to support the launch of the videos. It aimed to create a conversation that others could go back and reference over time and offered user-generated content, in the form of realistic holiday cards people could share, to increase engagement. The campaign resulted in more than four million video views and hundreds of thousands of engagements across platforms.