Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control.

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Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control.

Should marketers have access to such information?

Discuss the advantages and disadvantages of this activity for both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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