Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to such information?

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Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to such information?

Discuss the advantages and disadvantages of this activity for both marketers and consumers. (AACSB:

Communication; Ethical Reasoning) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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